PiBurner Spotlight: Alexandra Altshuller, aka The Yeti Chick from MyCup.io

The Yeti Chick: How Engraved Tumblers Bought an $83,000 Tesla Cybertruck

A year ago, nobody knew about The Yeti Chick. Today she runs the largest Yeti marketplace on Facebook and is the engraver many people turn to for the best customized Yeti products in the world. In December, her tumbler earnings alone paid for a brand-new Tesla Cybertruck. How did she do that in just one year?

Alexandra, aka The Yeti Chick, has built a thriving business customizing full-wrap Yeti tumblers—powered by exceptional customer service. She did this in just one year. She’s married to Stan from LensDigital and often helps us beta-test and brand new PiBurn products. We have three boys and live in New Jersey.

She’s the driving force behind mycup.io and leads a Facebook community (facebook.com/groups/bstmarket) of ~90,000 members. Her story goes beyond numbers—she once worked as an actuary at MetLife and Pacific Life before choosing family and creative freedom. Now she’s turning her passion for laser engraving into a profitable enterprise, while sharing knowledge with fellow makers.

How did she start this business?

By the Numbers: $18 Profit Per Tumbler → Cybertruck in Eight Months

Do the math and it’s wild: Alexandra averages about $18 profit per full-wrap tumbler. It took roughly 4,611 tumblers to reach $83,000 for the Tesla Cybertruck (83,000 ÷ 18 ≈ 4,611). She did this over eight months in 2024, with a huge Holiday Season surge—about 575 full wraps per month, ~20 per day. That’s dedication, hustle, and great customer service. (Taxes added two more months.)

Sometimes she engraves larger, unique items like the Yeti Beverage Bucket—often priced at double retail. They’re highly profitable but lower volume than standard 20/30 oz tumblers. Buckets are tricky: if a full wrap seam isn’t perfect, it won’t ship; it gets auctioned at a discount or gifted (the husband doesn’t mind).

This full-wrap Yeti Bucket is only possible on the PiBurn Grip 2 with double extender jaws. It runs nearly two hours at ~300 mm/s—but the result is worth it. These pieces typically sell around double the retail price.

From Actuary to Engraver Extraordinaire

Before she was The Yeti Chick, Alexandra crunched numbers as an actuary at MetLife and Pacific Life. The corporate path was stable and lucrative, but it limited family time and creativity. Pivoting to a maker lifestyle let her be present for her three boys—and she hasn’t looked back.

How to Approach Customer Service

When asked about order flow and customer service, here’s what she shared:

The PiBurn Grip 2 Advantage

A major part of Alexandra’s success is the toolset—specifically the PiBurn Grip 2 rotary. She beta-tests Grip 2 for LensDigital and provides feedback. The rotary’s reliability and user-friendly design let her engrave quickly and consistently. If you’ve followed our PiBurner of the Week series, you’ll know PiBurn is essential for many entrepreneurs scaling custom engraving.

Building a Supportive Community

Alexandra shares tips and tutorials with makers in the PiBurn community. Whether it’s a first-time engraver weighing the risk on pricey tumblers or a pro streamlining workflow, she’s generous with guidance. Demand is huge—too big for one shop—so other engravers are welcome to sell through her marketplace: EverCrafter.shop.

A Lifestyle of Family, Creativity, and Freedom

The biggest win is time. Alexandra spends more of it with her three boys while creating and earning—something the corporate path couldn’t offer. The Cybertruck is just icing: proof that a passionate side hustle can become a life-changing venture.

What’s Next for The Yeti Chick?

With the Cybertruck acquired, she’s eyeing bigger possibilities. First up: a Disney World road trip with the youngest (also financed by cups!). Check out her shop at mycup.io and on Etsy.

Need help getting started or have questions about PiBurn and her tricks? Reach out: mycupengraving@gmail.com or find her in the PiBurn Labs Facebook group.